28 Authentic Naples Souvenirs You’ll Be Proud to Take Home
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Discover the best Naples souvenirs to bring home, from handcrafted ceramics and Pulcinella dolls to delicious limoncello and local coffee. Find unique treasures that capture the spirit of Naples, perfect for any budget and every traveler!

Wondering what to buy in Naples? From vibrant ceramics to the iconic Corniciello, Naples offers a unique array of souvenirs that capture the city’s rich culture and charm. Whether you’re a foodie, a history buff, or just a lover of beautiful keepsakes, there’s something special waiting for you to take home.
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Introduction: A Local’s Guide to the Best Naples Souvenirs
As a born-and-bred Neapolitan, it’s safe to say I have a deep love for my city.
I’ve spent my life here, strolling the narrow streets of the historic center, enjoying the vibrant buzz of the market stalls, and savoring the unmistakable flavors that come with living in a place like Naples.
You can say it’s in my blood.
I’ve been writing about Naples for years, not just for my blog, but also for magazines and publications. And if that wasn’t enough, I even studied Naples’ history and folklore at university—because, let’s face it, you can never know too much about the place you love so dearly!
When picking up a piece of Naples to take home, there’s no shortage of options. The hardest part might be choosing!
Naples souvenirs are more than just trinkets; they are a reflection of the city’s rich culture, deep-rooted traditions, and unique character.
You’ll find artisanal crafts, local foods, vibrant ceramics, and much more that’ll keep the memories of your trip alive long after you’ve left.
So, in this guide, I’ll walk you through some of the best things to buy in Naples—souvenirs that are as memorable as the city itself.
Now, let’s dive into what makes Napoli shopping so special and why each of these items is worth taking home with you.
I promise, it’s not just about the object itself, but the story behind it—something every visitor to Naples can carry with them as a part of their journey!
Corniciello (Red Horn): A Gift of Good Luck
If you’ve spent any time in Naples, you’ll quickly realize that superstition runs deep in our veins. We Neapolitans are a superstitious bunch, and no trip through the city would be complete without encountering the iconic corniciello. The red horn.
This little amulet, typically made from coral or ceramic, is believed to protect the wearer from the malocchio (the evil eye), a curse said to be cast by envious glances or ill-willed thoughts.
In Naples, we take malocchio seriously—so much so that we carry around the corniciello as a personal safeguard against misfortune.
But here’s an important detail: we Neapolitans never buy a corniciello for ourselves!
The superstition goes that if you buy it for yourself, it won’t work as a charm.
It’s something that’s always given as a gift, often when someone has reached a milestone. Maybe they’ve just moved into a new house, started a new job, or bought a shiny new car.
The corniciello is a symbol of love, care, and protection. It’s a way of wishing good luck on the recipient, hoping to shield them from any negative energy and bring them a little extra fortune.
You’ll find cornicielli in every corner of Naples, from street vendors in Spaccanapoli to the little shops near the Duomo.
They come in various sizes, from tiny keychains to larger versions that hang from necklaces or bracelets.
So, while you’re wandering around Naples, be sure to pick up a corniciello—but don’t buy it for yourself! Instead, find someone who deserves a little extra good luck, and share this beautiful piece of our local tradition.
It’s one of the most meaningful and unique Naples souvenirs you’ll ever give or receive!
Limoncello: A Taste of the Amalfi Coast
If there’s one drink that perfectly embodies the spirit of Naples, it’s Limoncello. Definitely one of the most popular souvenirs from the Amalfi Coast!
The vibrant, zesty lemon liqueur that’s as refreshing as it is iconic.
After all, it’s on the list of the world-famous Italian drinks everyone should try at least once!
Here, almost everyone with even the tiniest garden has a lemon tree, and it’s a proud tradition passed down through generations.
My mom, for example, has made limoncello at home for years, using lemons from her garden that are so sweet and fragrant they practically burst with flavor.
The process of making limoncello is an art form, and many Neapolitans take pride in crafting their batches. The recipe is simple: lemon zest, alcohol, water, and sugar.
But the magic happens when the zest infuses the alcohol with its tangy, citrusy goodness.
After a few weeks of steeping, it’s ready to be enjoyed.
There’s nothing quite like homemade limoncello. It’s smoother, more aromatic, and has that authentic homemade touch that makes it so special.
Now, if you’re considering bringing back a bottle of limoncello as a souvenir, it’s a good idea to double-check the import laws in your home country.
Some countries have restrictions on importing spirits or food, so it’s better to be safe than sorry.
If you’re good to go, pack your limoncello carefully in your luggage.
A tip from me: wrap it in clothes to cushion the bottle, and for extra security, slip it in a plastic bag—just in case.
In Naples, we take our limoncello seriously, especially in the summer.
It’s tradition to keep it in the freezer, so it’s wonderfully cold when you’re ready to enjoy it.
The best part?
It won’t freeze completely due to the alcohol content, which means it’s perfectly chilled and refreshing after a big summer meal, like a scoop of citrusy sunshine in every sip.
Whether you buy a bottle from a local shop or have the pleasure of tasting homemade limoncello at a family dinner, it’s one of the most delicious and authentic souvenirs you can bring back from Naples.
Just make sure to enjoy it responsibly—and share it with those who’ll appreciate a true taste of the Amalfi Coast!
Taralli: The Crunchy Street Food of Naples
When you think of Naples, Neapolitan pizza and pasta may come to mind first.
But if you really want to dive into the city’s street food scene, whether you already know what to eat in Naples or not, you can’t overlook taralli.
These small, crunchy, ring-shaped snacks are a staple in Neapolitan life, enjoyed by everyone from busy commuters to families gathered around the table for a light snack.
In Naples, taralli come in many forms.
The most famous variety, taralli nzogna e pepe, is made with animal fat, almonds, and a generous helping of ground black pepper.
These salty, spicy treats are packed with flavor and a bit of heat.
Unfortunately, they’re not vegan, but for many Neapolitans, they’re a go-to snack to pair with a cold beer or a glass of wine.
Also please don’t worry. There are a ton of vegetarian or vegan dishes in Naples you can safely enjoy!
For a more unique experience, head to the Taralleria Napoletana, a tiny but amazing shop tucked away in the Decumani district.
Here, you’ll find a variety of handmade taralli, with flavors inspired by Neapolitan cuisine. From friarielli (those delicious, bitter greens that I absolutely love) to ground pepper and beyond, the flavors are as diverse as the city itself.
And if you’re looking for a perfect gift or souvenir, simply tell them you need it for travel, and they’ll package your taralli in a cute, travel-ready box that’s ready to gift.
One of the best things about taralli is their affordability.
They’re one of the cheapest and most traditional types of street food in Naples, making them an accessible snack for anyone exploring the city.
You’ll find taralli at bakeries, food markets, and street vendors all over town, offering a taste of local flavor that doesn’t break the bank.
Before you buy a batch to take home, it’s worth checking your local import laws regarding food, as some countries have restrictions.
If you’re all clear, taralli make an excellent souvenir!
Sfogliatelle: The Flaky, Heavenly Pastry of Naples
If there’s one thing that will make your mouth water the moment you step into a Neapolitan bakery, it’s sfogliatella. This iconic pastry is one of the traditional Neapolitan desserts you have to try.
Flaky, buttery, and packed with rich, creamy filling.
It’s the kind of treat you’ll want to savor slowly, with each bite offering a mix of crunch and soft sweetness.
Now, you’ll encounter two types of sfogliatella in Naples: sfogliatella riccia and sfogliatella frolla.
The difference?
Riccia is the traditional version, made with layers of crispy, paper-thin dough that form a shell around a ricotta filling.
It’s crunchy and slightly sweet, perfect for those who love a bit of texture in their pastries.
On the other hand, sfogliatella frolla is made with a softer, cookie-like dough and a creamier filling. It’s my personal favorite. Sweet, delicate, and just the right balance of crunchy and soft.
My dad, however, swears by the riccia version. It’s funny how even within the same family, you can have different tastes!
If you find yourself in Naples, you have to try sfogliatella.
Our go-to spots for the best sfogliatella are La Sfogliatella Mary, Attanasio, and Pintauro.
These legendary bakeries have been making this Neapolitan classic for generations, and the quality is unmatched.
The scent alone when you walk into any of these places is enough to pull you in.
At La Sfogliatella Mary, for instance, the sfogliatelle are made fresh all day long, and there’s always a queue of locals and tourists alike, all eagerly waiting for their turn to taste one of these delicious pastries.
Now, I know what you’re thinking. “Can I bring sfogliatella home as a souvenir?” Unfortunately, sfogliatella doesn’t travel well when it comes to very long trips.
You’ll want to enjoy it while it’s fresh.
But trust me, even if you can’t take one home, you should try it during your visit, even if it’s just for a day.
It’s an essential part of the Neapolitan experience.
The layers of dough, the sweet, creamy ricotta filling, and that perfect little crunch. There’s no better way to experience the city than with a sfogliatella in hand.
SSC Napoli T-Shirt: Wear the Spirit of Naples
In Naples, football isn’t just a sport.
It’s a way of life, a part of the city’s very soul.
SSC Napoli is more than just a team: it’s a religion.
It’s difficult to find a Neapolitan who doesn’t support the club, no matter what.
The blue of Napoli runs deep through our veins, and this devotion has only grown stronger since the glory days of Diego Armando Maradona, who didn’t just play for Napoli: he became a legend.
If you ever find yourself in Naples, you’ll notice that Maradona’s presence is still very much alive.
Walk through the streets, and you’ll see his image everywhere.
One of the must-see hidden gems in Naples for any football fan or visitor is Largo Maradona.
It’s a small area dedicated to the late football legend, featuring a large mural of Maradona in his iconic blue Napoli shirt.
The mural itself is stunning, but the real magic happens during match days or after a Napoli win. Largo Maradona makes it into a vibrant celebration, filled with passionate fans reliving the glory of Maradona’s time here.
Right beside the mural, you’ll also find “Maradona’s altar“, where fans leave offerings, candles, and even personal messages to honor the man who changed the city forever.
So, when you’re in Naples, grabbing an SSC Napoli t-shirt isn’t just about buying a souvenir. It’s about wearing a piece of the city’s heart.
Whether you get it from an official Napoli shop or one of the many stands around the city, it’s a shirt that carries meaning.
And trust me, donning this shirt will get you talking to locals.
It’s the perfect way to spark up conversations with passionate Neapolitans, whether they’re reminiscing about the days of Maradona or discussing the latest match!
Fridge Magnets: Tiny Souvenirs with Big Memories
Alright, full disclosure: we might be a bit biased here, but Al and I love collecting fridge magnets from our travels.
It’s become a little tradition of ours, and every time we come back from a new destination, we pick up a magnet to remind us of the place.
So, yes, we’re big fans.
But the truth is, fridge magnets make for fantastic souvenirs. And Naples is no exception.
Fridge magnets are affordable, easy to find, and perfect for those who want to bring a little piece of the city home without breaking the bank.
Hence why they’re perfect if you’re visiting Naples on a budget.
They’re also super practical.
Who doesn’t love a good, colorful magnet to stick on your fridge and hold up all those important reminders or favorite family photos?
If you’re looking for a gift for office colleagues or someone with a quirky sense of humor, a Naples fridge magnet is a fun and thoughtful option.
You’ll find all kinds of magnets in Naples.
The classic plastic versions are everywhere and are typically inexpensive, with images of the city’s famous landmarks, Mount Vesuvius, or classic pizza scenes.
If you want something a little more special, you can also find magnets that double as mini-sculptures or artistic pieces.
These magnets are a bit pricier, but they make for beautiful, unique souvenirs that’ll turn your fridge into a little gallery of memories.
Some of the most beautiful fridge magnets I’ve found are in the Decumani area or along Via San Gregorio Armeno, the famous street known for its nativity scenes. Here, the magnets are often handmade and feature intricate designs, showcasing Naples’ artistry and attention to detail.
Whether it’s a small ceramic replica of the Duomo or a magnet shaped like a pizza, you’ll find that these little treasures capture the spirit of Naples in a way that’s both charming and personal.
Local Wine: A Sip of Naples in Every Bottle
I’ll admit, I’m not much of a wine drinker myself, but Aldo and my dad?
They’re definitely the experts when it comes to a good glass of red.
And let me tell you, they both absolutely appreciate the local wines of Naples.
From bold reds to crisp whites, the wines produced in the Campania region are full of character and history. It’s a reflection of the soil, the climate, and the people who have been cultivating vineyards here for centuries.
If you’re a wine lover, you’re in for a treat.
Campania is home to some fantastic wines, like the renowned Lacryma Christi—a rich red with a story that dates back to ancient Roman times.
There’s also Falanghina, a white wine that’s perfect for those hot summer days.
The wines here are as diverse as the landscape, and they each bring something special to the table.
Now, while wineries or enoteche (wine shops) can certainly offer a high-end experience, you don’t have to break the bank to bring back a bottle of local wine.
Aldo and my dad often grab bottles from the supermarket, and they’re always pleasantly surprised by the quality.
Just make sure the label specifies that it’s from Naples or the Campania region.
This ensures you’re getting something authentically local.
You can find a great bottle for a reasonable price, and it’ll give you a true taste of the region without splurging.
Nativity Scenes: A Slice of Neapolitan Tradition
In Naples, the presepe (nativity scene) is not just a Christmas decoration.
It’s a year-round tradition that’s deeply embedded in the city’s culture.
The intricate, handcrafted nativity scenes you see in Naples are far more than just representations of the birth of Christ.
They often feature entire miniature villages, complete with bustling market scenes, tiny bakers kneading dough, shepherds tending their flocks, and, of course, the Holy Family at the center.
The artistry involved is truly remarkable, and the attention to detail is what makes these presepi so special.
One of the most famous spots to witness this tradition in action is Via San Gregorio Armeno, affectionately known by locals and tourists alike as “Christmas Alley.”
This narrow, vibrant street is lined with shops where skilled artisans work throughout the year, crafting beautiful nativity figurines.
Even though it’s most closely associated with the Christmas season, the shops are open year-round, and it’s a fantastic place to watch the artisans at work, carefully molding tiny figurines or painting delicate faces.
If you’re looking for a one-of-a-kind souvenir, you’ll find an array of handcrafted pieces. Everything from traditional nativity figures to unique additions like Neapolitan street vendors or even miniature versions of famous landmarks.
But be warned, while San Gregorio Armeno is a beautiful spot to visit, it does get hugely crowded during the holiday season, especially in November and December, when both locals and tourists flood the area to buy their nativity pieces.
As a result, we tend to avoid it during these months.
It’s much more enjoyable to explore the narrow streets and pop into shops when you’re not elbowing through a sea of people.
Plus, the pizzerias along the street serve pizza a portafoglio, the classic Neapolitan street pizza that’s served folded and hot for just a couple of euros.
Perfect for a quick, delicious snack.
A small tip for your visit: while exploring the narrow vicoli (alleys) of Naples, it’s always a good idea to wear your backpack or purse on the front and stay alert.
In the hustle and bustle, pickpockets can be an issue, especially in the more crowded areas.
I know I always said that Naples is a safe city, but like anywhere else in the world, keeping an eye on your belongings won’t hurt!
Chocolates and Confections: Sweet Delights of Naples
Naples is a city that knows how to satisfy a sweet tooth.
From creamy pastries to rich chocolates, we Neapolitans have a love affair with all things sweet.
Our local chocolates are especially noteworthy.
Rich, velvety, and often filled with delicious surprises like pistachios, hazelnuts, local honey, and gianduia (a hazelnut chocolate spread that’s simply irresistible).
If you’re in the mood for a unique treat to bring home, Naples has some incredible chocolatiers that will make your taste buds dance.
One of the most famous places to indulge in Neapolitan chocolate is Gay-Odin, a historic chocolate shop that’s been delighting locals since 1894.
Their creations are not just chocolates, they’re works of art.
They offer a wide range of confections, but their Vesuvius-shaped chocolates are particularly popular.
These beautifully crafted pieces are made to resemble the iconic Mount Vesuvius, and they taste as good as they look.
You’ll also find chocolates shaped like Neapolitan landmarks or even scenes from everyday life here in the city.
It’s a truly fun way to take home a little piece of Naples: chocolate and a story wrapped into one.
Another local chocolate artist you shouldn’t miss is Gennaro Bottone, a chocolatier who is beloved by Neapolitans.
Gennaro is known for his innovative approach to chocolate, especially his nudi (naked chocolates).
These exquisite pieces are free from plastic, artificial colorings, preservatives, and sweeteners, which makes them feel even more special.
The best part?
They come in a box, so beautifully arranged that it almost feels like a sin to eat them.
But once you do, you’ll understand why they’re so popular. They’re rich, smooth, and made with the finest ingredients. A treat for anyone who appreciates the art of chocolate.
Local Pasta: A Taste of Naples in Every Bite
In Naples, pasta isn’t just food.
It’s a way of life.
We take our pasta seriously, and you’ll find a variety of unique shapes and types that are deeply rooted in the city’s culinary traditions.
From the chunky, ridged paccheri to the long, thick scialatielli, each shape has its history and purpose.
Here in Naples, the most common types of pasta you’ll encounter are ziti, candele, mafaldine (mom’s favorites!), calamarata, paccheri, fusilli, and scialatielli.
Each one is crafted to hold onto sauce in its unique way, making your pasta dishes even more delicious.
If you’re looking for an authentic souvenir to take home, local pasta is a fantastic option.
The good news is, you don’t have to spend a fortune.
You can head to any supermarket in Naples and pick up high-quality pasta like Pasta di Gragnano, Armando, Rummo (one of my personal favorites), or Voiello.
These brands are well-known for their superior taste and texture, and they’re all proudly made in the Campania region.
For a few euros, you can grab a few packages and bring a little taste of Naples back with you.
One thing to keep in mind when buying pasta to take home: it’s fragile.
Pasta can break easily, especially the more delicate shapes, so it’s a good idea to pack it carefully.
If you’re flying back, try to place the pasta in your carry-on or backpack to avoid the risk of it getting crushed in your checked luggage.
Trust me, the last thing you want is to get home and find a bag full of pasta crumbs!
Ceramics: A Colorful Piece of Neapolitan Craftsmanship
When you think of Naples, it’s impossible not to picture its vibrant, hand-painted ceramics. The colorful plates, bowls, tiles, and decorative pieces that adorn homes across the city are a testament to the rich artistic tradition of the region.
The best ceramics in the area are known to come from Vietri sul Mare, a charming town along the Amalfi Coast.
Vietri’s ceramics are famous worldwide for their bold colors and intricate designs, often featuring Mediterranean themes like lemons, flowers, and scenes of coastal life.
These stunning pieces have become iconic symbols of the region and are the perfect way to take a little piece of the Amalfi Coast home.
If you’re looking to bring some of these ceramics back as a souvenir, you’re in for a treat. You can find these beautiful pieces in many shops around Naples, especially in the historic Decumani area.
What’s great about shopping in the Decumani is that the prices tend to be much more reasonable than those in the super touristy parts of the city.
Here, you’ll find everything from small tiles to large decorative vases, all handcrafted with care.
The ceramics in this area are often less touristy, so you’ll be able to find unique, one-of-a-kind pieces that feel more personal and authentic.
One thing to keep in mind when buying ceramics in Naples is that they can be delicate.
It’s best to pack them carefully in your carry-on or wrap them securely in your suitcase with plenty of padding.
If you’re worried about transportation, many shops offer to ship the items directly to your home for an extra fee, which can save you the hassle of carrying fragile pieces around.
Corals and Cameo Jewelry: Timeless Neapolitan Craft
When it comes to jewelry, Naples has a long tradition of creating some of the most beautiful, timeless pieces.
One of the city’s most famous crafts is its coral and cameo jewelry, both of which are rich in history and artistry.
The stunning red coral, often found in the Mediterranean, is used to create delicate necklaces, earrings, and bracelets.
Corals are not just beautiful; they have long been believed to bring good luck and protection. For centuries, Neapolitan artisans have been perfecting the art of coral jewelry, making it a must-have for anyone looking for an authentic piece of Naples.
Cameo jewelry, on the other hand, is another Neapolitan masterpiece.
A cameo is typically made from layers of shells, often carved to reveal a detailed image or portrait.
Naples has been a center for cameo artistry since ancient Roman times, and the skill has been passed down through generations.
Today, these cameos are often crafted into brooches, rings, and pendants, featuring everything from delicate floral designs to portraits of ancient gods and goddesses.
The craftsmanship is extraordinary, with each piece telling its own story.
For example, my beloved Nonna Maria passed away years ago. I have her own cameo brooch, and whenever I look at it, I remember all the times we used to go out together, and she put that one on because she felt beautiful and super elegant.
So yes, for me it’s very true: this cameo has a story!
While you’ll find cameo and coral jewelry throughout the city, several places on the way to Mount Vesuvius specialize in these delicate crafts.
The shops along this route often have small, family-run ateliers where artisans create these beautiful pieces right before your eyes.
These are great spots to stop if you’re taking a trip to the volcano or exploring the surrounding areas!
Leather Gloves: A Neapolitan Tradition of Craftsmanship
In Naples, craftsmanship runs deep, and one of the city’s finest traditions is the art of leather glove making.
For centuries, artisans in Naples have been creating beautifully crafted leather gloves, and the tradition continues today with several historic shops still offering handmade gloves of exceptional quality.
These gloves are not just accessories.
They’re a piece of Neapolitan history and artistry.
If you’re looking to take home a pair, there are a few iconic shops that should be on your radar.
One of the most renowned is Artigiano del Guanto by Giovanni Ricciardiello, located on Via Barone.
This shop has been making gloves by hand for generations, using the finest leather and intricate techniques to create pieces that are as stylish as they are durable.
The gloves here are crafted to perfection, and each pair feels like a bespoke masterpiece.
Another famous glove shop is Gloves Forino 1899, located on Salita Sant’Elia.
This historic shop is one of the oldest and most respected in Naples, offering a range of beautifully crafted gloves that have made their way into the hearts of both locals and visitors alike.
The quality and craftsmanship are second to none, and you can choose from a variety of styles, colors, and designs to suit your taste.
For a more modern, yet equally well-crafted experience, L’Amico Per la Pelle on Via Toledo offers an excellent selection of handmade leather gloves.
While this shop is a bit pricier due to its prime location, it’s still worth a visit if you’re looking for a luxurious and stylish souvenir that embodies the elegance of Naples.
Ties and Scarves: Neapolitan Elegance in Every Thread
If you’re looking for a souvenir that blends tradition with style, ties and scarves from Naples are the perfect pick.
Known for its rich history in textile craftsmanship, Naples has been producing high-quality, beautifully designed accessories for generations.
Whether you’re after a stylish tie or a luxurious scarf, these pieces are made with the kind of care and attention to detail that makes them stand out.
Ties from Naples are particularly renowned for their elegant patterns, often featuring classic stripes, bold checks, and intricate designs.
The city’s traditional tailoring skills are evident in the craftsmanship, with each tie made to complement both casual and formal outfits.
Scarves, on the other hand, are an essential part of Neapolitan style, especially in the cooler months. I know what I’m saying: I lost count of how many of them I have, especially the cotton ones!
The colors and patterns vary, but they always embody the elegance and flair that are so characteristic of my city.
A Neapolitan scarf can easily transition from a stylish accessory on a chilly day to a statement piece that brightens up your wardrobe. Especially if you go for luxury materials like silk.
Pasta Seasonings: Bringing Neapolitan Flavors Home
One of the simplest yet most flavorful ways to recreate the tastes of Naples in your own kitchen is with pasta seasonings.
In Naples, we don’t just rely on store-bought sauces.
We sometimes prefer natural, aromatic ingredients that bring out the best in our dishes.
These seasonings—whether it’s a blend of dried herbs, chili flakes, or aromatic spices—are what turns a humble bowl of pasta into something truly special.
You’ll find these pasta seasonings at botteghe (local grocery shops) or salumerie (delis), many of which sell them by weight.
This means you don’t have to buy a full jar if you’re not planning to use a lot!
These seasonings are also available in small plastic bags, which makes them perfect for travel.
Just be sure to pack them carefully so they don’t spill.
Once you’re home, transfer the seasonings into a glass jar with a tight lid to preserve that fresh, delicious scent.
The beauty of these seasonings is in their simplicity. To use them, just heat up some good-quality olive oil in a pan, toss in your seasoning, and then add your cooked pasta. That’s it!
The flavors infuse the pasta, giving it a fresh, herbaceous kick that is so typical of Neapolitan cuisine.
The best part?
You don’t need a fancy recipe to enjoy the magic of Naples’ food.
Just a few simple ingredients will take you there.
Another great seasoning you’ll find is for bruschetta, one of the classic Italian appetizers.
A mix of dried herbs, garlic, and sometimes a little chili, it’s the perfect topping for fresh, toasted bread drizzled with olive oil.
Whether you’re making a quick pasta dish or preparing a snack, these seasonings bring the taste of Naples to your table with minimal effort.
Tambourines: The Rhythm of Naples in Your Hands
In Naples, music isn’t just something we listen to.
It’s something we live and breathe.
One of the most iconic instruments in traditional Neapolitan music is the tammorra, a large tambourine that plays a key role in our folk songs and celebrations.
The tammorra is often heard in the lively rhythms of the tarantella, the energetic and joyful dance that’s as much a part of our culture as pizza or pasta.
The tammorra might traditionally be big and bold, but don’t let that intimidate you.
You can also find smaller versions of this beautiful instrument in Naples, particularly around Via San Gregorio Armeno, where artisans craft them into stunning pieces that make for unique souvenirs.
These smaller tambourines are often decorated with intricate designs, and some are hand-painted with scenes from Naples.
Like the majestic Mount Vesuvius, the sparkling blue of the sea, or charming depictions of everyday Neapolitan life.
These little tammorre aren’t just musical instruments.
They’re also pieces of art.
Many people bring them home as souvenirs or use them as decorative items, adding a touch of Neapolitan culture and color to their homes.
Hanging one on the wall is like bringing a piece of Naples’ vibrant musical tradition into your space.
Pulcinella Dolls and Gadgets: The Spirit of Naples in Every Smile
If you’ve ever wandered the streets of Naples during Carnival, you’ve probably noticed one character standing out above the rest: Pulcinella.
This iconic figure is a symbol of Naples’ theatrical history, rooted in the Commedia dell’Arte tradition.
Pulcinella is often portrayed with his signature white outfit, black mask, and mischievous grin. He’s both a trickster and a beloved figure in Neapolitan culture.
During Carnival, kids go wild dressing up as Pulcinella, embracing his playful spirit and unique character.
Pulcinella is so much more than just a Carnival costume, though.
His image appears all over Naples, especially in the form of dolls, figurines, and gadgets.
You’ll find everything from hand-painted Pulcinella dolls to small statuettes that capture the essence of this lively character.
These little figures make for great souvenirs, especially if you’re looking for something that feels deeply connected to the heart of Naples.
The best part?
There’s a Pulcinella item for every budget.
If you’re on the hunt for something affordable, you can pick up a charming pin or small figurine.
These can be easily tucked into your luggage and make delightful gifts.
For those willing to splurge a little more, you’ll find beautifully crafted hand-painted Pulcinella dolls or decorative pieces that are both unique and timeless.
Pulcinella gadgets are a fun way to bring a piece of Naples’ vibrant culture back home. Whether it’s a small figurine or a quirky item for your kitchen, these souvenirs carry a bit of Naples’ playful and colorful spirit.
Every time you look at them, you’ll be reminded of the joy and laughter that Pulcinella brings to the streets during Carnival, and the way he embodies the fun-loving heart of this incredible city!
San Gennaro Gadgets and Souvenirs: A Neapolitan Tribute to Our Patron Saint
In Naples, San Gennaro is more than just a patron saint.
He’s family.
Neapolitans have a unique and deeply personal relationship with San Gennaro, one that goes beyond reverence.
We speak to him like he’s a friend, often in direct, simple terms, asking for his protection or guidance as we would with anyone we trust.
It’s a bond that’s both spiritual and profoundly human, and it’s reflected in the many San Gennaro souvenirs you’ll find throughout the city.
While some might find it unusual or even blasphemous to see his image on everything from keychains to statues, here in Naples, it’s a sign of respect and love.
San Gennaro is believed to protect the city, and his role in our everyday lives is celebrated in ways that feel incredibly personal.
The devotion is especially visible in the Decumani area, near the Duomo di Napoli, where you can find a variety of San Gennaro-related gadgets.
From miniature statues to candles and decorative items, these souvenirs are sold in nearly every shop, often alongside other local religious items.
These San Gennaro souvenirs are not just for religious devotion.
They’re also a symbol of our pride and connection to the city.
A small statue or a keychain featuring his likeness can feel like carrying a piece of Naples with you, whether you’re at home or traveling far away.
For many Neapolitans, having a small token of San Gennaro is like having a little bit of Naples’ protection and warmth wherever you go.
In fact, during the annual Festa di San Gennaro, which celebrates the miraculous liquefaction of his blood, the streets around the Duomo become filled with excitement and joy, and the crowds carry these small gadgets and icons as part of their celebration.
So when you pick up a San Gennaro souvenir, it’s not just a religious token.
It’s a piece of Neapolitan culture, a reminder of the bond we share with our patron saint and with each other.
Postcards: Simple Souvenirs with Big Memories
I have a bit of a postcard obsession.
In my office, there’s a wall covered with a giant scratch map of the world, and surrounding it are tons of postcards from all the places I’ve visited.
I’m not just a collector.
I also send postcards to my address when I travel, partly because I love saving the original stamps, but also to keep a record of my travels in a way that feels tangible.
I’ve had a few hiccups along the way, though, like when the post office managed to lose the postcards I sent to myself from our trip to Japan (I still can’t figure out how that happened!). Because of this, I’ve learned to always buy two postcards from every place: one to send home and one to keep in my purse, just in case.
When it comes to souvenirs, postcards are one of the best deals you’ll find.
They’re incredibly inexpensive, yet they carry so much meaning.
Each postcard you pick up is a tiny snapshot of a place, a moment in time, and a personal memory. And if you’re on a tight budget but still need to bring back a ton of souvenirs for family and friends, postcards are perfect.
You can buy a stack for just a few euros, and they make wonderful little gifts for colleagues, friends, or anyone who might enjoy a reminder of Naples.
In Naples, you’ll find postcards featuring all the iconic sights.
The stunning views of Mount Vesuvius, the historic streets of the city center, and, of course, the famous pizza and local delicacies.
Some are beautifully illustrated, while others capture real-life moments, like a bustling market or the serene beauty of the Amalfi Coast.
No matter the style, postcards always carry a sense of place, and they’re a great way to share the essence of Naples with others.
So, whether you’re collecting them for your wall or sending them as gifts, postcards are a simple yet meaningful souvenir that won’t take up too much space in your luggage.
And, if you’re like me, they’ll always remind you of the adventures you’ve had and the beautiful places you’ve visited, one stamp at a time!
Espresso Cups (Tazzine da Caffè): Sip Naples in Style
In Naples, coffee isn’t just a drink.
Neapolitan espresso is a way of life.
The daily ritual of sipping a small, strong espresso is something that connects us all, from the bustling cafés in Piazza del Plebiscito to the tiny bars in quiet corners of the city.
If you’re looking for a souvenir that truly represents Naples’ coffee culture, an espresso cup (tazzina da caffè) is a perfect choice.
Now, we’re particular about our espresso cups here.
The best ones are thick, because, let’s be honest, Neapolitan espresso just tastes better when it’s served in a sturdy, well-made cup.
The thick ceramic helps retain the heat, allowing you to enjoy your espresso at the perfect temperature, without burning your fingers like you would with those thin, delicate cups.
It’s a small detail, but it’s one of the reasons Neapolitan coffee is so special.
We don’t just drink it, we savor it.
You’ll find these espresso cups in a wide range of colors, from classic white to bold, vibrant shades that match the lively spirit of Naples.
Many of them are hand-painted with scenes that capture the beauty and energy of the city, from views of Mount Vesuvius to intricate depictions of local life.
These painted designs add a personal touch and make the cups even more special, transforming them from simple kitchenware into a piece of art.
Bringing home one of these tazzine da caffè is like taking a little piece of Naples with you. Every time you sip your coffee, you’ll be reminded of the city where coffee is an art form and a deep part of daily life.
Whether you use it to enjoy your morning espresso or display it as a souvenir, a Neapolitan espresso cup will always be a sweet reminder of your time in this incredible city.
So, why not grab a few during your visit? They’re affordable, practical, and beautiful, and they make for a great souvenir that’s both functional and full of Neapolitan charm. After all, if coffee in Naples is an art, then these cups are the perfect canvas!
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Recipe Books: A Taste of Neapolitan Tradition
If you’ve fallen in love with the flavors of Naples and want to bring a little piece of the city’s culinary tradition home, a Neapolitan recipe book is the perfect souvenir.
One of the most cherished books in our family is Frijenno Magnanno, an old, classic cookbook by Luciano De Crescenzo that’s filled with traditional Neapolitan recipes.
My mom still owns one of the first editions, and it’s a true treasure.
This book has been passed down through generations, and it’s a testament to the way food in Naples has evolved, while staying deeply connected to its roots.
Frijenno Magnanno is packed with time-honored recipes that capture the essence of Neapolitan cooking.
From ragù to sfogliatella, you’ll find the kind of dishes that make this city’s cuisine so special.
It’s a book that not only teaches you how to cook, but also connects you to the history and culture of Naples through food.
The best part?
It’s a great resource for anyone who can read Italian and wants to get deeper into the heart of Neapolitan home cooking.
If you’re interested in buying a copy, I highly recommend skipping the souvenir shops and touristy areas.
These places tend to mark up prices, and you might end up paying much more than necessary.
Instead, head to one of the many local bookstores around Naples.
One of my favorites is the huge Feltrinelli store near Napoli Centrale train station, or you can explore the smaller, charming bookshops in the Porta Nolana area.
These are the places where you’ll find a much more reasonable price, and you’ll be supporting local businesses while you’re at it.
Nativity Figurines: A Neapolitan Tradition with a Personal Touch
When you think of Naples, one of the first things that might come to mind is its rich tradition of creating elaborate presepi (nativity scenes).
These beautiful displays, which can range from simple to extraordinarily detailed, are a hallmark of Neapolitan culture.
And the heart of this tradition can be found in one of the city’s most vibrant streets: Via San Gregorio Armeno.
This street is famous worldwide for its artisan workshops that specialize in crafting terracotta nativity figurines.
The figurines are more than just representations of the Holy Family.
They often depict famous people from all walks of life.
Over the years, artisans have created figures of everyone from Andrea Bocelli and the Pope to local heroes, and, of course, SSC Napoli players.
If you visit during the Christmas season, you’ll see even more recent additions.
Figures of politicians, celebrities, and public figures who’ve made an impact in that particular year.
The level of detail is incredible, and each figurine is a work of art that reflects the spirit of Naples.
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What makes these figurines so special is that they aren’t mass-produced.
Each one is individually crafted, making them unique.
Collectors from all over the world rush to buy the new figures each year, knowing that their purchase is not only a nod to Neapolitan tradition but also a one-of-a-kind treasure.
Depending on the size and intricacy of the piece, prices can vary greatly, so there’s something for every budget, whether you’re looking for a small figurine to add to your collection or a larger, more detailed masterpiece.
Neapolitan Coffee Pot: Brewing Tradition in Every Sip
As I’ve already told you, here in Naples, coffee is more than just a drink.
It’s a daily ritual, a moment of connection, and an art form.
If you’re looking for a truly authentic way to bring home a piece of Neapolitan coffee culture, there’s no better souvenir than the traditional cuccumella, the classic Neapolitan coffee pot.
Dating back to 1819, the cuccumella is as much a part of Neapolitan history as the city’s bustling streets.
This elegant, two-chambered coffee pot is designed to brew the perfect cup of coffee through a slow and steady process.
You fill the bottom chamber with water, place the finely ground coffee in the middle filter, and then heat it slowly, “upside down”.
As the water rises, turn it right-side up quickly and turn off the heat. The water then passes through the coffee grounds, creating a rich and flavorful espresso-like coffee.
The process takes a bit of patience, but the result is a wonderfully smooth and aromatic brew that captures the essence of Naples in every sip.
But if you’re looking for something a little more practical, especially for everyday use, you’ll want to grab a Moka, which is the type of coffee pot found throughout the rest of Italy.
The Moka is much easier to use and quicker than the cuccumella, making it a favorite among Neapolitans for their daily brew.
It’s also more affordable, which is why you’ll see it in homes across the city and beyond.
No matter which pot you choose, though, one thing is essential: using Neapolitan powdered coffee.
Here’s a tip: don’t use just any coffee in your Moka or cuccumella. Neapolitan coffee is unique.
Brands like Kimbo or Passalacqua are specifically blended to give you that deep, rich flavor that’s synonymous with Naples.
It’s this specific coffee that, when brewed in one of these iconic pots, delivers that perfect Neapolitan espresso.
Whether you opt for the traditional cuccumella or the more modern Moka, a Neapolitan coffee pot is a perfect souvenir from Naples that lets you bring home a taste of the city’s coffee culture.
It’s a reminder of the slow, enjoyable rituals that define life in Naples, where every cup of coffee is a little moment of joy.
And the best part?
You can recreate that experience every time you brew a cup at home, making it feel like Naples is just a sip away!
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Musical Instruments: The Sound of Naples in Your Hands
Music is the heartbeat of Naples, and no trip to this vibrant city would be complete without experiencing its rich musical heritage.
From the lively tarantella to the soulful sounds of traditional Neapolitan songs, music fills the air everywhere you go.
If you want to bring home a piece of that musical tradition, why not pick up a local instrument?
The most iconic Neapolitan instruments include the mandolino, tammorra, colascione, putipù, and triccheballacche.
Each with its unique sound and history.
The mandolino, in particular, is the most famous and recognized, often associated with the passionate melodies of Neapolitan folk music.
It’s small, stringed, and sounds just as beautiful as it looks, but it can be a bit pricey and tricky to carry home, especially if you’re flying.
The tammorra, a type of large tambourine that we already described above, is another instrument that’s deeply connected to Neapolitan folk music, along with the colascione, a traditional string instrument.
The putipù and triccheballacche are percussion instruments that bring rhythm and energy to traditional Neapolitan performances (some also still use them at the stadium during SSC Napoli matches!).
However, as beautiful and special as these instruments are, they can be expensive and difficult to transport back home without risking damage.
If carrying one of these instruments seems impossible, there’s always the option of buying a smaller, more affordable instrument like castagnette (Spanish castanets), which have been used in Naples for centuries.
They’re compact, fun to play, and offer a unique souvenir that’s easier to pack in your luggage.
Alternatively, if you’re a music lover and want to take home the sound of Naples, why not buy a CD featuring mandolin music?
It’s a fantastic way to bring the city’s musical traditions back with you.
You can enjoy the tunes anytime you want, and it’s a great way to remember the spirit of Naples without worrying about fitting a large instrument in your bag.
Powdered Espresso Coffee: Brew Naples in Your Kitchen
You’ve fallen in love with the rich, bold espresso of Naples. So why not bring some home with you?
But before you think of the convenience of capsule machines like Nespresso, let me tell you. Neapolitan espresso is a whole different experience.
Here, espresso is not about instant coffee or capsules. It’s about brewing coffee the old-fashioned way, using finely ground beans that you have to “cook” in a coffee pot.
It’s a ritual that Neapolitans take very seriously, and it’s a process that transforms simple coffee into something much more special.
The coffee we use in Naples is polvere di caffè (powdered espresso), which you brew in a Moka or cuccumella.
This is not soluble coffee, so you’ll need a coffee pot to extract the full, rich flavor from the grounds.
You’ll find powdered espresso coffee in every supermarket around Naples, and while there are many brands to choose from, some stand out as the true gems of Neapolitan coffee culture.
The best options are typically vacuum-packed, so make sure the packet you buy is hard (not soft) to ensure it stays fresh for as long as possible.
Once you get home, open the pack and transfer the coffee to a container with a lid.
Glass is best, as it helps preserve the flavor and aroma.
I highly recommend authentic Neapolitan coffee brands like Passalacqua, Caffè Borbone, Kimbo, Caffè Toraldo, Caffè Moreno, and Lollo Caffè.
These brands are the heart and soul of Neapolitan coffee culture, each offering its unique blend that reflects the rich, bold flavors we cherish.
Ceramic Spaghetti Measure: A Neapolitan Souvenir with a Twist
One of the most charming—and touristy—souvenirs you’ll find in Naples is the ceramic spaghetti measure.
These colorful, decorative pieces are designed to measure out just the right amount of pasta for one person, and you’ll find them in almost every souvenir shop around Naples, especially in the Decumani area.
They’re often hand-painted with vibrant designs, featuring traditional Neapolitan motifs or scenes of the city. If you’re looking for a cute, functional souvenir from Naples, this is one to consider.
But here’s the twist: Neapolitans don’t actually use these little ceramic measures in their kitchens.
Why?
Because we cook pasta a sentimento, which means we cook by feeling.
When we make pasta, we don’t measure it out or get precise. No, we just look at the pot, give it a quick estimate, and say, “Why not cook a ton?” Yes, Nonna, I’m looking at you right now!
The joy of cooking pasta in Naples is about instinct, tradition, and a bit of guesswork.
That being said, the ceramic spaghetti measure is still a great souvenir for visitors looking to take home a piece of Naples’ culinary culture, albeit a slightly touristy one.
It’s a fun and quirky reminder of how, despite all our traditions and culinary precision, sometimes the best cooking happens when you simply trust your gut.
So, if you’re walking through the Decumani area and spot one of these colorful ceramic measures, go ahead and pick it up!
It might not be used much in Neapolitan kitchens, but it’s a playful and lighthearted souvenir that captures the spirit of the city.
A city that doesn’t take itself too seriously, especially when it comes to cooking pasta.
Limoncello Glasses: The Perfect Souvenir for a Sip of Naples
If you’ve ever tasted a glass of ice-cold limoncello in Naples, you know that this zesty, lemony liqueur isn’t just a drink.
It’s a taste of the city’s vibrant spirit.
And, of course, every limoncello deserves its glass.
Here in Naples, we all have a few limoncello glasses at home because we either make limoncello ourselves or receive it as a gift.
It’s one of those things that’s shared among family and friends, a symbol of warmth and hospitality.
Limoncello glasses are small, often the size of shot glasses, or sometimes thin and long, designed to hold just the right amount of this potent yet refreshing drink.
The reason they’re small is that limoncello is meant to be sipped slowly, not downed in one go. A little sip is all you need to enjoy its smooth, citrusy goodness.
It’s a drink for savoring, and having the right glass makes all the difference.
When you’re here, these glasses make for perfect Naples souvenirs.
They’re easy to carry back home, especially if you wrap them carefully in shirts or clothes to cushion them during your flight.
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SSC Napoli Gadgets: Show Your Team Spirit
Naples and football go hand in hand, and SSC Napoli is at the heart of it all.
Whether it’s game day or just any day, you’ll find the team’s signature white and baby blue colors proudly displayed across the city.
For anyone wanting to take home a bit of that passion, there’s no shortage of SSC Napoli gadgets that make perfect souvenirs.
My dad, for instance, is the ultimate SSC Napoli fan.
Ever since I can remember, his devotion to the team has been unwavering.
His collection of SSC Napoli gadgets is impressive: phone cases, keychains, backpacks, mugs, even coffee cups. All proudly displaying the team’s iconic colors and logo.
These items aren’t just functional: they carry the spirit of the city with them.
For my dad, it’s a way to feel connected to his favorite team, even when he’s at home, far from the action at the stadium.
What’s great about SSC Napoli gadgets is that there’s something for every budget. Whether you’re on a tight budget or looking to splurge, you’ll find tons of options.
From a simple keychain or mug to a more substantial item like a backpack or phone case, each piece lets you show your Napoli pride in a fun and affordable way.
These items make for excellent gifts for fellow fans or souvenirs to remind you of your time in Naples.
If you’re exploring the shops around Naples, you’ll find SSC Napoli merchandise in nearly every corner.
Whether you’re at the official SSC Napoli store or browsing street vendors, it’s easy to pick up a little something that’ll make you feel like part of the team.
A Quick Reminder: Know the Rules on What You Can Take Home
Before you get too carried away with your shopping spree in Naples, it’s important to know the rules on what you can and can’t bring home.
Some food items—especially fresh products like cheese, meat, or fruit—might not make it through customs, depending on where you’re headed.
So, always check your local laws before packing those delicious local treats in your luggage.
When it comes to liquids like limoncello or wine, make sure they’re securely wrapped (I like to wrap bottles in clothes or use bubble wrap) to avoid any accidents during travel.
And if you’re bringing back any of the beautiful ceramics or glassware, be extra cautious to protect them from breaking.
If you’re not sure, some shops even offer to ship items directly to your home for a small fee, which can save you the hassle of lugging fragile items around.
While Naples is full of amazing souvenirs, it’s always best to do a quick check before packing them into your suitcase.
That way, you’ll avoid any surprises at the airport and be able to enjoy your treasures the moment you get home.
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Travelling Dany – Danila Caputo
Danila Caputo is a bilingual travel writer living in between Naples and the Amalfi Coast (Italy), graduating from the University of Naples Suor Orsola Benincasa in Foreign Languages and Literature. She travels and works with her husband Aldo, photographer and videographer. Their blog chronicles their adventures around the world, their love for the USA (where they have family), Italian/European culture and tips on how to be responsible travelers. You can find out more about their latest trips and their life on Youtube, Instagram and Facebook.